This year’s Black Friday and Cyber Monday sales are expected to be a boon for retailers. Black Friday and Cyber Monday has historically been a US sales promotion which started in the 1950’s. In Australia, it has only started to take off in the last few years.
With the pent up consumer spending over the last six months, money is expected to be splashed in large amounts this weekend. In fact, it is expected that sales this year will be the biggest ever with a forecast spending spree of $13.8 billion dollars over the four day period. To put this figure in perspective, estimated spending during the same four day period last year reached $3.9 billion.
As Black Friday and Cyber Monday gather more momentum each year in Australia, more and more retailers are coming onboard with some of the best deals on products that you can get all year. Australian’s are spending up big during this period as it’s only a month away from Christmas.
This year experts are encouraging retailers to not go too drastic with their price cuts leading due to the issue with stock supply. Covid has caused a huge disruption in Supply Chain so unless you have enough stock for the Christmas period, you may be selling yourself short with your margins.
For great Black Friday and Cyber Monday deals, visit Esther and Co. Use a Esther discount code to save when you shop at Esther Co.