TrustPower Community Connect

11/03/2010	Cause Related Marketing workshop- Wellington
Research shows that more than 80 percent of people would be more likely to buy products and services from a company that supports a worthy cause they care about. If this doesn't convince you that Cause Related Marketing is a good idea, attend this workshop to find out why many companies believe it's in their interests to build brands and sell products through relationships with non-profit causes.
Attend this half day session and you will learn: - what cause related marketing is all about - how it works - what questions to ask - why a contract is essential - what to do about controversy - how to protect your interests Although the returns from CRM can be good, the risk needs to be well managed. This half day training workshop will ensure you are well protected and that you gain the maximum benefits from the relationship. You'll be well-informed and have the confidence to enter a CRM relationship that's of benefit to everyone - your organisation, your cause, your brand, your donors, your prospects, as well as the company, the company's brand, the company's employees, and the company's target markets. For more information go to www.foresee.co.nz or call 04 528 0742.