Social Media Marketing

UPDATE:  A webinar focusing on how non-profits can effectively  use social media has just been made available on the TechSoup website.  There are a number of webinars on the site covering everything from getting started in social media to social media decision making.  Check out the webinars by clicking here .

Social Media Marketing is basically networking on the internet to connect with a whole new audience....both overseas and right here in New Zealand.

Kerri Tilby from Exult has written numerous articles about Social Media, covering some of the frequent questions.  One such question is how much time does it take to make it worthwhile?

Kerri says online networking is similar to the real world in that you need regular contact in order to develop a relationship, but you don't have to be constantly in that conversation.

"I suggest people try to set aside a specific time period each day to attend to their social media and then leave it at that.  Many people I know allow 15 minutes at the start and at the end of the day to make a couple of updates and respond to any direct messages, and then leave it at that," says Kerri.

When choosing which social media site to use - Facebook, Twitter, Bebo etc - Kerri suggests talking to friends and colleagues about what site they use and then join there first.

"By becoming their friend, fan or follower you'll be able to watch and learn as you go,  Then, if you want to, you can join other social media sites as well."

There are some fabulous online resources which help organisations with their social media journey.

CommunityNet has an article on social networking which has been provided by NetSafe, an organisation that promotes safe, and responsible use of the internet.  This article describes what social networking is, what the benefits are and easy to follow steps on how to set-up your own social networking page.  This section also describes in detail the various social networking websites that are available.  To read this article just click here.

While you are there check out some case studies on how social networking has helped other groups promote their cause. 

Netsafe has a section on its website just for community groups.  Just as it is for business, it's also vitally important for community organisations to ensure their internet environments are safe and secure.  Netsafe offers advice on how to ensure your organisation is as protected as it can be.  Click here to go to the community groups section of the Netsafe website.

If you're interested in blogging check out Blogger.com, a free blog publishing tool from Google.  A blog is a bit like an online diary, where you can share your thoughts with the world while allowing people to interact with you. 

Community Spark is a community building blog with tips and advice on how to build and manage successful online communities whether they are forums, blogs, chat sites or social networks so you can gain a head-start over the competition.  If you are looking at building your online presence, this is a great place to look for ideas and advice.

The Online Marketing Guide.com by Kivi Leroux Miller has some great free tips on all sorts of online marketing, including an article on how to bring together your email, website and social media content.  To see these free tips click here.

We hope this article provides you with a good start to your social media experience.  If you know of any other information you would like to see included in this section, or if there are questions about this topic that you would like answered, please let us know by clicking  here .